Brand Manager

Job Code KB/BM/HH
Job Title Brand Manager
Location Hemel Hempstead
Salary 35000-45000
Type of contract Fixed Term Contract
Job Description

Job purpose
1. Develop a deep understanding of the Laundry & Home Care markets through rigorous analysis of market data, competitor activity, media expenditure and consumer/shopper insights; identifying emerging trends and commercial opportunities; then leading the process of organisational alignment to leverage them into sustained competitive advantage
2. Champion the brand portfolio across the business, developing and executing best-practice marketing strategies that will deliver profitable sales growth and increased market share in line with annual targets
3. Drive the UK’s Digital Agenda within their brand responsibility, sharing best-practice, adhering to international guidelines and ensuring that the brand is at the forefront of digital opportunities (encompassing e-commerce, brand websites and social media)
II. Main tasks & responsibilities
1. Develop and execute annual strategic brand plans for the portfolio development in the United Kingdom and Ireland, ensuring that they support all customer /channel requirements
2. Analyse brand financials, market data and competitor data thoroughly to build brand strategy, activity plans and initiatives based on the analysis.
3. Plan and launch new initiatives based on global NPD developments and lead local UK developments in compliance with the InnoGate procedures.
4. Adapt and develop artworks based on global masters according to the UK & IRE needs and lead them through the Henkel internal SEAL artwork process.
5. Work closely with the Sales and Category team to influence, agree, develop and execute key launches and sales promotional activity
6. Drive Henkel’s Digital Strategy, adhering to international guidelines and ensuring UK is seen as a leading market
7. Manage the brand marketing budget, maximising return and ensuring no overspend.
8. Oversee the briefing and management of all media, PR and creative agencies to adapt international copy for UK usage and to develop added value communication campaigns for the UK market



Tags: Brand Manager / Hemel Hempstead / £35001 - £50000  /Fixed Term Contract / Commercial.


Agent's Name Karen Blondel
Agent's phone

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